The internet dating industry is showing no indications of slowing down. Relating to a Pew Research Center survey carried out in 2015, 15% of U.S. grownups purchased online dating services or mobile dating apps and almost 1 / 2 of people knows an individual who makes use of dating that is online that has met a spouse or partner that way.
Odds are, you or somebody you understand has tried internet dating. Therefore, we had been interested: so what performs this industry offer with regards to marketing with email?
We looked over a number of free dating apps and services (Bumble, Coffee Meets Bagel, Hinge, Match, OkCupid, and Tinder, to mention just a couple of) to see which brands really sent e-mails consistently and effortlessly. HereвЂ™s exactly what we discovered from how three brands are handling online dating sites e-mails.
Friendly and approachable: OkCupidвЂ™s bold, fresh appearance
OkCupid is a free relationship service thatвЂ™s been with us since 2004; itвЂ™s available on the internet and via apps for iPhone and Android os. Early in the day in 2010, OkCupidвЂ™s app and web site both underwent a redesign; now, thereвЂ™s a bold, fresh appearance thatвЂ™s вЂњquirkyвЂќ and illustration-driven. HereвЂ™s a glance at the companyвЂ™s introductory email:
HereвЂ™s why this design works:
- Simple, branded header. OkCupid skips the mess of a navigation menu, which consists of logo design being a header that is simple rendering it versatile and effective.
- Cheerful hero example. The example style is playful and fun, additionally the festive character is a great option for an email that is welcome.
- Big, legible text. The majority of the e-mail is real time text, so might there be fewer rendering dangers, plus the content is brief and simple to read through.
- Easy-to-spot CTA switch. That CTA switch passes the squint test. Plus, thereвЂ™s just one, also itвЂ™s placed adeptly during the final end for the e-mail. Continuer la lecture